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Humax box sound?

My TV is viewed via Humax box the sound control is fine can set to a comfortable level, that is, until the adverts come on, and sound then rises to a lesser comfortable level. Why does it do this automatically?
For those who likely to
comment on searching net, I HAVE, and nothing showed about this problem.
Many thanks
Bob UK, September 2017
Sorry for late response had WiFi problem.
Thank you lkjdsaf,;,l settled an argument with the wife, known as ',The Boss'. I just let her think that, it keeps her happy.

Bob UK, September 2017
Its not peculiar to the Hummy box. Its something mindless advertisers do.

Its not actually that the ads are louder but the sound levels are compressed, making the quiet bits almost as loud as the loud bits - its something public address systems have been doing for ages in order to uniformly "punch" varying voice levels above the background.

Plenty about it on the Internet:

http://www.channel4.com/4viewers/faq/name/why-do-adverts-sound-louder-than-the-programme/id/400290070

http://news.bbc.co.uk/2/hi/uk_news/magazine/7388473.stm

https://www.theguardian.com/media/organgrinder/2008/may/07/noisyadsthereisnothing

https://lifehacker.com/5984091/automatically-lower-the-volume-during-loud-commercials-with-an-arduino

http://www.telegraph.co.uk/news/uknews/1498890/ITV-told-to-turn-down-the-volume-on-adverts.html

lkjdsaf;l, September 2017
link Click here to see other fixes for Humax.